Engagement Name:Aura Luxury Branding & Packaging Suite
Client/Partner:Aura Luxury Co.
Initiated:March 2026
Execution Span:2 Months
Global Domain:Milan, Italy
Share Case Study:
Project Brief
Sophisticated, premium brand identity, custom logo suite, and sustainable print packaging designed to elevate the presence of a luxury perfume and cosmetics brand.
Project Overview
We partnered with Aura Luxury to redesign their brand experience. By focusing on organic typography, HSL tailored color schemes, and minimalist sustainable packaging for their luxury perfume and cosmetics line, we achieved a timeless look that stands out in high-end retail environments.
Project Challenge:
Designing packaging that complies with eco-friendly print standards while retaining a metallic premium texture
-
Designing packaging that complies with eco-friendly print standards while retaining a metallic premium texture
-
Creating a logo system that scales seamlessly from small lipstick tubes to large billboards
-
Aligning the color palette with international prestige standards
Our Solutions:
-
Collaborated with specialist printers to use soy inks on FSC-certified textured paper
-
Created a responsive logo system in vector format with multiple configurations
-
Curated a warm neutral palette featuring gold accents and deep emerald tones
Previous Study