Engagement Name:Customer Behavioral Cohort Analysis System
Client/Partner:Scribe App Inc.
Initiated:April 2026
Execution Span:2 Months
Global Domain:Berlin, Germany
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Project Brief
Setup of behavioral analysis tracking inside a SaaS product, mapping customer journeys, and optimizing churn predictions.
Project Overview
Scribe App wanted to understand user drop-offs. We integrated analytics tracking events, built retention cohorts, and created charts showing where users stop using their app.
Project Challenge:
Tracking user actions across web interfaces and background jobs
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Tracking user actions across web interfaces and background jobs
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Complying with strict European GDPR user privacy regulations
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Visualizing multi-step funnel paths in an easy-to-use manager
Our Solutions:
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Deployed Mixpanel event tracking triggered by server-side actions
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Configured data anonymization protocols and cookie consent logic
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Constructed step-by-step conversion funnel reporting panels
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