Engagement Name:Influencer Outreach & Viral Content Campaign Management
Client/Partner:Joy Drink Inc.
Initiated:February 2026
Execution Span:3 Months
Global Domain:Sydney, Australia
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Project Brief
A creative viral content campaign coordinating influencer partnerships and high-impact media to boost brand engagement.
Project Overview
Joy Drink needed a massive launch for their healthy beverage line. We established partnerships with key fitness creators, drafted viral script concepts, and coordinated digital press coverage.
Project Challenge:
Negotiating performance metrics with multiple influencer agents
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Negotiating performance metrics with multiple influencer agents
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Creating shareable videos that do not feel like standard advertisements
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Tracking offline retail sales generated by influencer postings
Our Solutions:
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Developed contract models with performance-based bonuses
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Co-created lifestyle challenges with creators rather than script reads
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Used localized coupon codes and custom retail landing checkouts
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