Project Brief
A storytelling social media campaign utilizing highly compressed aesthetic videos and active community management to grow followers.
Project Overview
Moda Fashion wanted to connect with younger audiences. We conceptualized and executed a high-fidelity video narrative, managed daily social channels, and built an online community space.
Project Challenge:
Converting social views into direct website traffic and sales
-
Converting social views into direct website traffic and sales
-
Managing high volumes of customer comments and questions daily
-
Maintaining strict editorial standards on short-form video releases
Our Solutions:
-
Deployed link-in-bio widgets directing users to precise products
-
Configured automated customer service response triggers
-
Built an editorial calendar system ensuring timely content reviews