Engagement Name:OmniChannel Performance Scale & Growth Campaign
Client/Partner:Apex SaaS Co.
Initiated:April 2026
Execution Span:3 Months
Global Domain:Austin, TX
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Project Brief
A full-funnel digital marketing campaign boosting software acquisitions, optimizing keyword bidding, and increasing organic site impressions.
Project Overview
Apex SaaS Co. wanted to scale their monthly acquisition run-rate. We structured a comprehensive performance marketing blueprint across search engines, social platforms, and tailored retargeting funnels to drive conversion costs down.
Project Challenge:
High baseline cost-per-click inside competitive cloud software keywords
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High baseline cost-per-click inside competitive cloud software keywords
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Accurate conversion tracking across multiple domains and landing pages
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Stagnating click-through-rates on legacy banner designs
Our Solutions:
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Transitioned bidding strategies to long-tail, high-intent query groups
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Deployed server-side Google Tag Manager and conversion API tracking
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Conducted A/B tests on clean interactive landing designs, boosting CTR
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