Engagement Name:SaaS Product Design & GTM Strategy Advisory
Client/Partner:CloudScale Ltd.
Initiated:March 2026
Execution Span:8 Weeks
Global Domain:New York, NY
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Project Brief
Strategic advisory on product positioning, UX enhancements, feature roadmaps, and go-to-market execution plans.
Project Overview
We worked with CloudScale to refine their B2B software offering. Our team redesigned the product onboarding flows, established a pricing framework, and formulated a comprehensive launch roadmap.
Project Challenge:
High user churn rates during the first 14 days of free-trial periods
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High user churn rates during the first 14 days of free-trial periods
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Complex pricing tiers confusing prospective mid-market buyers
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Lack of tracking metrics for customer acquisition channels
Our Solutions:
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Redesigned the dashboard onboarding tour, reducing setup time
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Simplified the pricing grid to three user-value-driven packages
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Implemented custom analytics event tracking for trial users
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